About John (your coach)
I’m a Sámi man, raised close to land and the turn of the seasons.
I coach men to find calm, clarity, and real follow-through
– using nature as mirror and the body as anchor.
Your life doesn’t need more noise. It needs a North.
How I work (simple, strict, human)
Truth first. No posturing, no punishment.
One lever that moves your whole life, pulled hard.
The method: Spine (standards & boundaries)
→ Heart (warmth without collapse)
→ Feet (follow-through in 72 hours). Coaching, not therapy.Every session ends with one promise you’re willing to be measured by.
Who this is for
Men who want steadier nerves under pressure and clean boundaries.
Men ready to trade performance for reliability.
Men who’ll take a small, real action each week – outside where they live.
Ethics & lineage
Sámi-led, land-rooted. I share what is mine to share –
breath, attention, fieldcraft, seasonal rhythm, and simple craft.
I don’t teach ceremonies, sacred places, or restricted songs.
I speak from my experience and teachers; I don’t speak for all Sámi.
Practical: Online • Europe/Oslo time • Coaching, not therapy
Start here: Wayfinding – Starter Session (1:1)
Prefer a circle: The Eight-Season Circle (6 weeks, cap 6-8)
Unsure? Book a 20-min discovery session (no pressure)